10 Reasons why our Coffee is Better.
We source Grade 1 Arabica Green Beans from three different continents around the world.
1) Better Green Beans:
We only use Grade 1 Arabica green beans, sourced directly from specialist growers around the world. That's why we're proud to show the grade and percentage of every bean on each bag of coffee. Other's do not declare the grade, origin and composition of bean varietals on pack.
We don't use computers to roast our coffees - each of our bean varietals is handroasted by craftsmen with over three decades of experience. It takes longer, but makes for better flavour. Other's bulk roast their coffee via automated high yield radiation.
3) 21 Minute Slow Roast:
We roast at a low heat, for a long time. It produces a darker, richer roast with a strong sweet flavour. Some competitors blast their beans with scorching heat for a mere four and a half minutes. Our competitor's roast their coffee for a mere four to twelve minutes per tonne.
4) Origin Flavour Lock:
We stock at least 26 speciality Grade 1 green beans from three continents; each has unique flavour characteristics, so we handroast every one of them separately before blending. Other's blend the beans first and then roast the beans.
5) Naturally Cooled:
We end our roast by stirring handroasted beans in an open tray; they cool slowly, which protects and enhances the flavour. Other roasters water quench, which fades flavour and adds artificial weight. Other's use water to cool their beans - which fades flavour and artificially adds 5% additional weight.
6) Date Roasted:
Our coffee is fresh produce - it reaches a peak flavour 12 to 24 hours after roasting. That's why we handroast on demand, pack straight after roasting, and display the date and time of roasting on packs. Other's by the nature of their cooling processes only pack their coffee days after roasting and do not declare the date of roasting on pack.
7) Unique Grinds:
Coffee beans need to be ground to a specific size for cafetieres or filter coffee machines; most coffee companies sell only one grind for both. 'This multi-grind' is a shortcut that destroys flavour. Other's only sell one grind - a shortcut that destroys flavour.
8) Fresh Valve Technology:
Because fresh roast coffee releases gases, our pack has a one-way valve. It lets the coffee breathe, yet protects flavour. Without this, other roasters must wait days before packing. How fresh is that? In contrast other companies pack their coffee days after roasting and use valves that allow air in the bag - it makes for cheaper packaging but allows additional oxidation to occur.
9) Coffee with a Conscience:
We give 11% of our net profits to coffee communities, our commitment to ethical trade ensures that we only buy coffee from recognised ethical traders or directly from sustainable farms and co-operatives. Other's cannot stand over the ethics of their purchasing policy.
10) The World's First Carbon Neutral Roastery:
We also believe that the environment and the day to day running of our business will be better served by building the world's first carbon neutral coffee roastery. None of our competitor's have purpose-built the world's first carbon-neutral roasting facility.